Plans to revitalise Chippenham town centre go on display

The Wiltshire Gazette and Herald: Wayne Locke of Ashteene with the development plans Wayne Locke of Ashteene with the development plans

Owners of two big business sites in Chippenham claim their plans to redevelop them will help revitalise the town centre.

Ashtenne Industrial Fund, which owns Langley Park, and Aberdeen Property UK Retail Parks Trust, which owns neighbouring Hathaway Retail Park, have joined forces to work on proposals to regenerate the area.

The two owners call themselves the Central Chippenham Partnership and last week held a public exhibition of their plans at St Paul’s Church Hall and the Town Hall.

Plans for Langley Park provoked controversy five years ago when Ashtenne proposed to create a giant ASDA store on the site plus 192 homes. The plans were rejected at appeal. Now the developers are proposing a smaller supermarket, between 75 and 80 starter/small family homes, offices, industrial units, a hotel plus a leisure facility which could be a cinema, bowling alley or restaurant.

Wayne Locke, regional director of Ashtenne, said feedback from surveys showed that people in Chippenham often shopped out of town and in other towns.

He said: “A lot of people say they don’t shop in the centre of Chippenham but shop out of town or in other towns such as Bath, Swindon, Melksham, Marlborough, Wootton Bassett, Calne and Devizes.

“We are trying to bring in a food store that will attract people to the town centre. There’s not enough footfall in the town centre and if we can encourage people to go there then that will revitalise business.”

Mr Locke said they had not lined up a supermarket to build on the site. He said their plans are for a 39,000 sq ft store which would be bigger than the Tesco and Waitrose stores in Chippenham but smaller than the Morrisons and Sainsbury’s stores.

The developers also plan to make improvements at the Little George/Hathaway roundabout to improve traffic flow. They have been asking people for their views on what leisure facility they would like to see on the site.

So far 25 per cent want a cinema, although others say they would prefer the existing Reel cinema to be modernised, and 18 per cent would like a restaurant.

Following the exhibition the developers will evaluate all the feedback and aim to submit a planning application to Wiltshire Council in January 2013.

Comments (7)

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10:51am Wed 14 Nov 12

Nick172 says...

In which way is Langley Park part of the town centre? Putting another supermarket and other attractions away from the town centre like this will further its demise. Why not put houses on this site and save destroying precious countryside along the River Avon?
In which way is Langley Park part of the town centre? Putting another supermarket and other attractions away from the town centre like this will further its demise. Why not put houses on this site and save destroying precious countryside along the River Avon? Nick172

11:01am Wed 14 Nov 12

wiltsgal says...

A new cinema please!. Everyone I know travels to Bath or Swindon rather than sit in the cold, smelly Reel cinema in town. Shame some money couldn't be invested to do it up though, otherwise we'll just end up with another big empty building.
A new cinema please!. Everyone I know travels to Bath or Swindon rather than sit in the cold, smelly Reel cinema in town. Shame some money couldn't be invested to do it up though, otherwise we'll just end up with another big empty building. wiltsgal

12:23pm Wed 14 Nov 12

chips-in-ham says...

Another supermarket on the wrong side of town. Wahey bring on even more traffic clogging our roads. Whilst their at it why not build a mobile phone shop and possibly a cafe ! Chippenham is definitely on the way up!
Another supermarket on the wrong side of town. Wahey bring on even more traffic clogging our roads. Whilst their at it why not build a mobile phone shop and possibly a cafe ! Chippenham is definitely on the way up! chips-in-ham

12:26pm Wed 14 Nov 12

smiffymike says...

Chippenham I'm afraid is a great place if you want to sit and drink coffe talking on your mobile phone wearing someone else's clothes, it's the town centre that needs sorting not adding more shops on the outskirts, our high street is just plan dire
Chippenham I'm afraid is a great place if you want to sit and drink coffe talking on your mobile phone wearing someone else's clothes, it's the town centre that needs sorting not adding more shops on the outskirts, our high street is just plan dire smiffymike

10:03am Thu 15 Nov 12

jw9202 says...

Like Nick172 says, Langley Park isn't the town centre, so building there isn't going to benefit the people on the other side of the river, just cause traffic problems as the roads around the roundabout at the Little George aren't up to the job they have to do now but the developers are only interested in making money & ashtenne have, I expect been losing money on the site they have so need to get rid & sod the views of the people who live in the town. I wish they would build on the Calne side as it would ease the traffic through town for those who have to get to the supermarkets.
Like Nick172 says, Langley Park isn't the town centre, so building there isn't going to benefit the people on the other side of the river, just cause traffic problems as the roads around the roundabout at the Little George aren't up to the job they have to do now but the developers are only interested in making money & ashtenne have, I expect been losing money on the site they have so need to get rid & sod the views of the people who live in the town. I wish they would build on the Calne side as it would ease the traffic through town for those who have to get to the supermarkets. jw9202

12:28pm Thu 15 Nov 12

Nick172 says...

What gets built here is ultimately the responsibility of Wiltshire Council (led by councillor Jane Scott) who have put forward a Core Strategy (a planning document to 2026) that will make green field sites, such as prime agricultural land and pristine countryside along the River Avon, available to developers for house building.
The National Planning Policy Framework states that brownfield sites (such as Langley Park) should be prioritised over building in the countryside. Maximising house building on Langley Park would help remove the need for destroying our local countryside and farmland (not to mention building a hugely expensive bridge over the railway line, leaving little funding for anything else from the development of that land).
Let's have shops, local traders and small supermarkets, in and close by the town centre, to help rejuvenate it, and have houses and flats (with appropriate community facilities) on the available brownfield sites such as Langley Park. Industry and business can locate on the existing (partly vacant) business parks or on available land near Junction 17, where it has excellent transport connections and won't impact adversely on people or our local countryside.
What gets built here is ultimately the responsibility of Wiltshire Council (led by councillor Jane Scott) who have put forward a Core Strategy (a planning document to 2026) that will make green field sites, such as prime agricultural land and pristine countryside along the River Avon, available to developers for house building. The National Planning Policy Framework states that brownfield sites (such as Langley Park) should be prioritised over building in the countryside. Maximising house building on Langley Park would help remove the need for destroying our local countryside and farmland (not to mention building a hugely expensive bridge over the railway line, leaving little funding for anything else from the development of that land). Let's have shops, local traders and small supermarkets, in and close by the town centre, to help rejuvenate it, and have houses and flats (with appropriate community facilities) on the available brownfield sites such as Langley Park. Industry and business can locate on the existing (partly vacant) business parks or on available land near Junction 17, where it has excellent transport connections and won't impact adversely on people or our local countryside. Nick172

4:13pm Thu 15 Nov 12

thelittlemorgan says...

cinema please....
cinema please.... thelittlemorgan

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