Archive - Monday, 19 September 2005


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Will they make it better again then?

Supermarket group Sainsbury's has unveiled a multi-million pound rebranding in what it claims is one of the biggest changes in its 136-year history.

The group is spending £10 million dropping its "making life taste better" slogan and replacing it with "Try something new today".

The move is the next stage in its Making Sainsbury's Great Again recovery pro-gramme, which was launched in 2004 and aims to grow sales by 2.5 billion by March 2008.




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