Fake wristband sales 'falling' (From The Wiltshire Gazette and Herald)

Fake wristband sales 'falling'

Head of Swindon trading standards Robert TaylourTHE Evening Advertiser has helped to stamp out sales of bogus charity wristbands in Swindon.

We highlighted the scam on March 18, which warned the public only to buy the bands from reputable traders.

But the town's trading standards department is still warning the public to be on their guard against buying these fake bands, which do not generate cash for charities.

The wristband craze started last year after record-breaking American cyclist Lance Armstrong launched his one dollar yellow bands in aid of his foundation for fellow cancer sufferers.

Since then there have been many other variations popping up in towns across the country.

But some rogue traders are profiting from the trend by selling unofficial bands, which look similar to the originals but do not give the proceeds to charity.

The popularity of the bands also means that many people are willing to pay inflated prices of between £3 and £5 to get this must have accessory.

And only a small percentage of the price will have gone to charity.

Robert Taylour, public protection group leader for Swindon Council, said: "In Swindon we're ahead of the game. A partnership between the Advertiser and us has meant the message has got out.

"But with the school holidays approaching I think it's important for people to be aware of these bogus wristbands.

"If you want to buy a wristband, be aware of where you are buying it from.

"You are bound to see them at car boot sales and on markets."

Mr Taylour is urging people to buy wristbands from official outlets such as registered charity websites, well-known high street retailers and charity shops.

Sport and pop idols pictured wearing wristbands have helped boost their appeal to youngsters.

Even the Prime Minister has been spotted sporting the white Make Poverty History band.

Other charities and causes, such as Breast Cancer Care and anti-racism groups, are using bands to raise funds and awareness.

Marcus O'Shea, head of fundraising for Breast Cancer Care, has criticised the illegal trade in charity wristbands.

"If people were making fake Nike trainers they'd have legal teams on it in seconds," he said.

"Charities and their umbrella bodies need to step in and really hammer down on the counterfeiters and profiteering."

He added: "Breast Cancer Care is greatly concerned about people profiteering by selling wristbands at inflated prices to people who believe that they are genuinely supporting a charity. This is why we're working with the Charities Commission and the Institute of Fundraising to co-ordinate a response and find a solution."