Branding, marketing to be focus (From The Wiltshire Gazette and Herald)

Branding, marketing to be focus

THE next Learn About workshop, hosted by South Wiltshire & Kennet Learning Partnership, will focus on branding and marketing for small and medium size firms.

Led by Ceri Hurford-Jones, station manager of radio station Spire FM, the free workshop takes place at Salisbury Playhouse on May 5, from 12pm to 2pm.

Mr Hurford-Jones said: "Branding is a vital component of the image projected by a company to potential customers.

"We will define what branding is and why it's so important to target products and services at customers.

"A tour of our studios after the session will help to demonstrate how radio commercials can effectively position your brand," he said.

Anyone wishing to attend, or who wants details of other workshops should contact Delia Hembury, 01722 322708, or e-mail delia@salisburychamber.org.uk.

The South Wiltshire & Kennet Learning Partnership promotes learning for the business and social community.