A former Carlsberg executive has been named as the new sales director of the Box Steam Brewery.
David Southway has joined the Holt-based firm from Carlsberg UK, where he was sales director for the south and South West for eight years.
He will head up the sales team at the craft brewery, and focus on increasing sales and promoting distribution.
Niall Thomas, general manager of Box Steam Brewery, said: “We are delighted that David has joined our team and we feel that his knowledge and experience will really help us to capitalise on the growth within the real ale market and our potential within it.
“We look forward to having a long and successful business relationship with him.”
Mr Southway said: “The plans for the brand in the UK are incredibly exciting and there is real potential for Box to flourish in the expanding hand-crafted and real ale market. I look forward to working with the rest of the Box Steam Brewery team to deliver the business plans over the next five years.”